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May/June 2017 – BizVoice/Indiana Chamber

37

All things considered, trust is the highest form of

currency. It’s the foundation upon which lasting

relationships are built. And strong relationships,

in turn, help businesses like yours thrive.

At MainSource, we work hard to earn not just

your business

—but also

your trust.

We employ

experienced, trusted advisors who provide

customized and responsive solutions including

access to a full suite of business banking products.

Talk to us today. We think you’ll be glad you did.

MainSourceBank.com

Trust is the most

valuable thing you

can put in a bank.

Member

F D I C

place a lot quicker,” he conveys. “I think the response (of our clients) is

that they feel more empowered to make decisions that are serving their

employees better rather than going through benchmarks and trying to

apply things that seem to be good for everyone. Every employer is unique. To

build a program, it can’t just be a benchmark that applies to everybody.”

Blazing a trail

Springbuk is proving to be successful in reducing the unknowns

for employers by entering somewhat of an unfamiliar territory.

“Middle market employers have had only rear-view facing data. Adding

predictive intelligence is one of the biggest opportunities. We handle

the complexity of bringing it all together,” Reasen states. “Employer

and employees are singularly aligned. When healthy, both benefit.

When sick, both suffer. That’s why we’ve aligned with the employer.”

When questioned whether there were opportunities for

Springbuk to learn from others, Reasen stipulates:

“We are somewhat forging our own path. There is a great statement by

Peter Thiel (co-founder of PayPal) that said had he known the complexities

of the financial industry, we likely wouldn’t have started PayPal.

“But most disruptive technology comes from somebody that

doesn’t have real roots in an industry. They have enough knowledge

that they want to solve a problem. Had we known the complexities

five years ago, we may not have traveled down this road. But

entrepreneurs see a problem and they want to solve a problem.”

In addition to the major challenge of out-of-control health care

expenditures, there is the additional benefit of a software tool

compared to the previous system.

“I can get away with not having a bunch of spreadsheets, and I

don’t feel like I have to save all the prior reports,” Hahn shares with a

laugh. “How often do you actually go back and dig though those

things? If I need it, it’s all there archived for me.”

RESOURCES:

Rod Reasen and Phil Daniels, Springbuk, at

www.springbuk.com

| Ben Conner, Conner Insurance, at

www.connerins.com

|

Denise Hahn, Omni Plastics, at

www.omniplastics.com

Springbuk

Continued from page 33

Ping pong battles provide a welcome work respite.