May/June 2017 – BizVoice/Indiana Chamber
37
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place a lot quicker,” he conveys. “I think the response (of our clients) is
that they feel more empowered to make decisions that are serving their
employees better rather than going through benchmarks and trying to
apply things that seem to be good for everyone. Every employer is unique. To
build a program, it can’t just be a benchmark that applies to everybody.”
Blazing a trail
Springbuk is proving to be successful in reducing the unknowns
for employers by entering somewhat of an unfamiliar territory.
“Middle market employers have had only rear-view facing data. Adding
predictive intelligence is one of the biggest opportunities. We handle
the complexity of bringing it all together,” Reasen states. “Employer
and employees are singularly aligned. When healthy, both benefit.
When sick, both suffer. That’s why we’ve aligned with the employer.”
When questioned whether there were opportunities for
Springbuk to learn from others, Reasen stipulates:
“We are somewhat forging our own path. There is a great statement by
Peter Thiel (co-founder of PayPal) that said had he known the complexities
of the financial industry, we likely wouldn’t have started PayPal.
“But most disruptive technology comes from somebody that
doesn’t have real roots in an industry. They have enough knowledge
that they want to solve a problem. Had we known the complexities
five years ago, we may not have traveled down this road. But
entrepreneurs see a problem and they want to solve a problem.”
In addition to the major challenge of out-of-control health care
expenditures, there is the additional benefit of a software tool
compared to the previous system.
“I can get away with not having a bunch of spreadsheets, and I
don’t feel like I have to save all the prior reports,” Hahn shares with a
laugh. “How often do you actually go back and dig though those
things? If I need it, it’s all there archived for me.”
RESOURCES:
Rod Reasen and Phil Daniels, Springbuk, at
www.springbuk.com| Ben Conner, Conner Insurance, at
www.connerins.com|
Denise Hahn, Omni Plastics, at
www.omniplastics.comSpringbuk
Continued from page 33
Ping pong battles provide a welcome work respite.